Industry InsightsJanuary 14, 2024•5 min read
The Evolution of Influencer Marketing in 2024
Sarah Jenkins
Author
The Shift from Vanity Metrics
The days of chasing follower counts are over. In 2024, brands are looking deeper into engagement rates, audience sentiment, and conversion metrics. It's no longer about how many people see your content, but how many people care.
Long-term Partnerships vs One-off Posts
Authenticity takes time to build. We're seeing a massive shift towards 6-12 month ambassador programs where creators verify the product in their daily lives, building trust with their audience over time.